BUSINESS MISSION STATEMENT:

BUSINESS MISSION STATEMENT: 

"Social class is not determined by a single factor, such as income, but is measured as a combination of occupation, income, education, wealth, and other variables. In some social systems, members of different classes are reared for certain roles and cannot change their social positions. In the United States, however, the lines between social classes are not fixed and rigid; people can move to a higher social class or drop into a lower one." 

My business mission statement is to provide a great snack that will pleasure the masses and at a reasonable, but profitable price range. I would like for the upper echelon to middle to lower class citizens of the world to be able to experience my product on a empathic bonding enjoyable level.

"Marketers try to identify the reference groups of their target markets. Reference groups expose a person to new behaviors and lifestyles, influence the person’s attitudes and self-concept, and create pressures to conform that may affect the person’s product and brand choices. The importance of group influence varies across products and brands. It tends to be strongest when the product is visible to others whom the buyer respects."

-https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/6/8!/4/2/10/18/8/14/42/2/2@0:6.70

Week 8 EOC: The Adventure

The King of Kings.. All Hail San (the arena roars as if thunder itself came clashing with the Earth)

King San waltz in swaying in a unparalleled charming manner.. Stands at the edge of the post covered in fermented leaves that shades the fine carved golden marble, raises his hand and says, "Eternity's Kiss Is Laid Upon You All!" King San's brigade instantly wavers through the masses with golden bowls with an unknown almost mystical substance within.. The origin of such divine treats are untold, no one but San knows.. It began on a journey took only by those chosen by the Gods of old to embark on. King San was the chosen, from birth. Those from the land believed him to be of divine origin, half man half God with powers of infinite proportion, but albeit to himself he was just a being wanting nothing but greatness and peace upon the world. When he came of age he was set out to tasks only those chosen would be deemed capable of enduring. If completed, then be bestowed with the grain of the Gods only meant for himself. After completing each of the 11 tasks one by one with great might and bravery none the likes has ever seen, King San was granted the grain of the Gods as promised from the beginning. Only meant for himself to subject great wisdom, power, immortality and wealth. He being the person he is suggested that all of his kingdom to be be endowed with the opportunity to indulge in such a feast only meant for the chosen. King San went against the order which the Gods of old had set long eons ago. The backlash threatened his soul and righteousness. A great battle has been sparked between San and the Gods of old, he was accompanied in this by his long term friends who he considers family, Dimi and Alexander. Although just a mortal his prowess and ability to manipulate the forces of space and time permitted a daring and long victory over the Gods of old. He then became King of Earth with his palace being in the center of ancient Persia. He then granted everyone with the soul of righteousness in the land a taste of the grain of the Gods. Becoming a legend throughout the Earth forever and beyond. "Enjoy", he spoke unto the masses. "For I have battled the heavens of old to renew!" The masses chanted "King San Forever"... (fades.....)

Week 7 EOC: The Pitch

Introducing My Final Marketing Project:





What I will be marketing for my Final Marketing Project is a creation of mine. 
It is a Persian Ajil trail mix. A mixture of different nuts and dried fruits assorted into a delicious on the go anywhere, anytime kind of snack. I have not yet a title for, but it is in process..
Ajil trail mix isn't uncommon especially amongst the middle eastern community, but mine will be different because of the assortment of properties included in the recipe as well as branding and marketing.
Some examples of an Ajil trail mix can be seen below:

Week 6 EOC:

• Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning.
• List and discuss the major bases for segmenting consumer and business markets.
• Explain how firms identify attractive market segments and choose a market-targeting strategy.
• Discuss how companies differentiate and position their products for maximum competitive advantage.

Major steps in designing a customer-driven marketing strategy that I would base and or run my business/company off of is simply Supply and Demand for starters. We have something you want come get it from us because ours is the best quality and MY name is on it. Another would be ..

EOC Week 5: Social Networks and Job Hunting

I've read the article entitled, "Recruiters Troll Facebook For Candidates They Like" written by Joe Light. In the article it is stating how Facebook is trying to compete with LinkedIn Corp., who actually leads the online job networking platform. Facebook is still inferior in this area of networking, but ultimately is growing with interest at an exponential rate. It is also stated that most candidates value referrals from their connections on Facebook rather than shopping resumes now a days via LinkedIn. According to LinkedIn's  CEO Jeff Weiner, "users tell the company they want to keep their personal and professional networks separate", but most of the company Waste Management Inc.'s social media traffic comes from Facebook. From my own personal evaluation of the subject matter I say Facebook is an excellent way to direct traffic to your site since pretty much everyone in the whole world has a Facebook account. All companies should work together to accomplish their overall goal at the moment rather it hiring or acquiring more hits. I believe this could work well for all companies other than competing on who brings in more of what, but together the earnings and pathways are endless in my opinion.

A quote from the article by Joe Light states, "While VMware still relies on LinkedIn to recruit higher-level executive talent, Mr. Staney said that Facebook users tend to spend more time on the service and are easier to reach than LinkedIn users. Since February, the number of monthly active users on its Facebook page more than tripled to 11,000, he said. Beginning next week, the company also plans to pilot a new Facebook application that will allow them to search for candidates on BranchOut Inc.'s Facebook app which, similar to BeKnown, builds a professional networking layer on top of Facebook and has more than 2.6 million monthly users, according to AppData.com. Candidates have been 50% more likely to apply to positions they found through Facebook than through other means, said Mr. Staney. "[Job boards] just blast it out. This is much more efficient and targeted," he said."

Week 3 EOC: Making Money For Good..

Disney is a very positive and great company even myself still watches their television station until this day. They have a volunteer grant program, "Disney VoluntEARS" and encourages employees to volunteer in their communities and rewards these efforts with grants to the eligible nonprofit of their choice.
"The grant amount varies according to total time volunteered:

10-24 hours = $100
25-49 hours = $250
50-74 hours = $500
75+ hours = $1,000

Disney also offers $2,500 grants through their “VoluntEARS of the Year” awards, which recognize exceptional individual volunteers.
Also very strong in Philanthropy, Disney is committed to strengthening communities by providing hope, happiness, and comfort to kids and families who need it most.
Through their corporate giving programs, Disney brings positive, lasting change to communities around the world.
Just last year, Disney gave over $315 million to nonprofits that help children and families.
They also donate books to children across the globe, and gave over 23 million books in the past. (Information provided by, https://doublethedonation.com/companies-that-donate-to-nonprofits/#disney)"

"
The marketing concept states that to be successful, a company must provide greater customer value and satisfaction than its competitors do. Thus, marketers must do more than simply adapt to the needs of target consumers. They also must gain strategic advantage by positioning their offerings strongly against competitors’ offerings in the minds of consumers.

No single competitive marketing strategy is best for all companies. Each firm should consider its own size and industry position compared to those of its competitors. Large firms with dominant positions in an industry can use certain strategies that smaller firms cannot afford. But being large is not enough. There are winning strategies for large firms, but there are also losing ones. And small firms can develop strategies that give them better rates of return than large firms enjoy." -Marketing: An Introduction, 10th Edition Ch. 3

Week 2 EOC: Boston Consulting Group - Video Games

My Boston Consulting Group (BCG) analysis of the video game market is revolving around which brand or game system is the "Star", "Cash Cow", "Question Mark" or the "Dog". From my analysis the "Star" of the show lol, is obviously Mobile App Games, which is doing very well on the market. It is a high market share and high market growth branding enterprise. The PlayStation 4 by Sony would come in as the "Cash Cow" having high market share and low market growth, doing well in no growth market with not so many opportunities. Online gaming makes it to our list as the "Question Mark" having low market share and high market growth, doesn't know whether to decide to increase investment or what to do with opportunities for that matter. Coming in the "Dog" position is the X-Box and Wi game systems, "Dog" defining that it is a low market share and low market growth being weak in the market and difficult to make profit. Again these are the definitions of the "Star", "Cash Cow", "Dog" and "Question Mark" strategic analysis from Boston Consulting Group (BCG).

"Before Dave Walsh began playing video games professionally in 2004, he crunched the numbers and calculated what he could realistically make on the competition circuit. He showed the math to his parents, and they gave him their blessing to leave a summer job at the post office.

At his first tournament that summer, Walsh won $5,000, slightly more than he would have made all season at the post office. Two years later, he signed a three-year contract with tournament operator MLG—Major League Gaming—worth $250,000." -Tom DiChristopher http://www.cnbc.com/2014/02/01/pro-gamers-story-get-big-burn-out-retire-young.html

As you can see either way it goes, games are very fun, addictive and could even be seen as lucrative depending on your perspective. Peace Out!