MARKETING STRATEGY:

My marketing plan insists of me sitting down with the heads of distributing in the United Nations from my political and friendly pull. Pitch my plan and gain investors to back me. Sit back and watch the magic happen.
"many of the marketing and promotion tools that we’ve examined in previous chapters were developed in the context of mass marketing: targeting broad markets with standardized messages and offers distributed through intermediaries. Today, however, with the trend toward more narrowly targeted marketing, many companies are adopting direct marketing, either as a primary marketing approach," -https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/8/20!/4/2/6/44/6@0:0 (14 Direct and Online Marketing: Building Direct Customer Relationships)

SITUATION OR SWOT ANALYSIS:

 strengths, weaknesses, opportunities, threats .

"Using internal sources, the company can find new ideas through formal research and development. However, in one recent survey, 750 global CEOs reported that only 14 percent of their innovation ideas came from traditional R&D. Instead, 41 percent came from employees and 36 percent from customers.5

Thus, companies can pick the brains of employees—from executives to scientists, engineers, and manufacturing staff to salespeople. Using today’s new Web 2.0 technology, many companies are making it everybody’s business to come up with great ideas. For example, Internet networking company Cisco has set up an internal wiki called Idea Zone or I-Zone, through which any Cisco employee can propose an idea for a new product or comment on or modify someone else’s proposed idea. Since its inception, I-Zone has generated hundreds of ideas. Cisco selects ideas that draw the most activity for further development. So far 12 I-Zone ideas have reached the project stage and four new Cisco business units have been formed.6

Some companies have developed successful “intrapreneurial” programs that encourage employees to think up and develop new-product ideas. For example, Samsung built a special Value Innovation Program (VIP) Center in Suwon, South Korea, to encourage and support internal new-product innovation." -https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/8/8!/4/2/14/8/6/2/2@0:0

Strengths: There's never been a Tenchi product on the market as such.

Weaknesses: There are other trail mix like products on the market.

Opportunities: Able to reach all masses and a core at the same time.

Threats: A company copying what I am doing.

OBJECTIVES:

"As with marketing ROS, a high value is desirable, but this figure should be compared with previous levels for the given product and with the marketing ROIs of competitors’ products. Note from this equation that marketing ROI could be greater than 100%. This can be achieved by attaining a higher net marketing contribution and/or a lower total marketing expense.

In this section, we estimated market potential and sales, developed profit-and-loss statements, and examined financial measures of performance. In the next section, we discuss methods for analyzing the impact of various marketing tactics. However, before moving on to those analyses, here’s another set of quantitative exercises to help you apply what you’ve learned to other situations." https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/12/6!/4/2/20/26/10/12@0:7.94

Objective is to make sure my product is top tier and provides what is promised from myself and partners. My Anjil mix can be sold to anyone of all ages, but most noticeably to those that are more involved with going to a bar like setting or gathering.

BUSINESS MISSION STATEMENT:

BUSINESS MISSION STATEMENT: 

"Social class is not determined by a single factor, such as income, but is measured as a combination of occupation, income, education, wealth, and other variables. In some social systems, members of different classes are reared for certain roles and cannot change their social positions. In the United States, however, the lines between social classes are not fixed and rigid; people can move to a higher social class or drop into a lower one." 

My business mission statement is to provide a great snack that will pleasure the masses and at a reasonable, but profitable price range. I would like for the upper echelon to middle to lower class citizens of the world to be able to experience my product on a empathic bonding enjoyable level.

"Marketers try to identify the reference groups of their target markets. Reference groups expose a person to new behaviors and lifestyles, influence the person’s attitudes and self-concept, and create pressures to conform that may affect the person’s product and brand choices. The importance of group influence varies across products and brands. It tends to be strongest when the product is visible to others whom the buyer respects."

-https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/6/8!/4/2/10/18/8/14/42/2/2@0:6.70

Week 8 EOC: The Adventure

The King of Kings.. All Hail San (the arena roars as if thunder itself came clashing with the Earth)

King San waltz in swaying in a unparalleled charming manner.. Stands at the edge of the post covered in fermented leaves that shades the fine carved golden marble, raises his hand and says, "Eternity's Kiss Is Laid Upon You All!" King San's brigade instantly wavers through the masses with golden bowls with an unknown almost mystical substance within.. The origin of such divine treats are untold, no one but San knows.. It began on a journey took only by those chosen by the Gods of old to embark on. King San was the chosen, from birth. Those from the land believed him to be of divine origin, half man half God with powers of infinite proportion, but albeit to himself he was just a being wanting nothing but greatness and peace upon the world. When he came of age he was set out to tasks only those chosen would be deemed capable of enduring. If completed, then be bestowed with the grain of the Gods only meant for himself. After completing each of the 11 tasks one by one with great might and bravery none the likes has ever seen, King San was granted the grain of the Gods as promised from the beginning. Only meant for himself to subject great wisdom, power, immortality and wealth. He being the person he is suggested that all of his kingdom to be be endowed with the opportunity to indulge in such a feast only meant for the chosen. King San went against the order which the Gods of old had set long eons ago. The backlash threatened his soul and righteousness. A great battle has been sparked between San and the Gods of old, he was accompanied in this by his long term friends who he considers family, Dimi and Alexander. Although just a mortal his prowess and ability to manipulate the forces of space and time permitted a daring and long victory over the Gods of old. He then became King of Earth with his palace being in the center of ancient Persia. He then granted everyone with the soul of righteousness in the land a taste of the grain of the Gods. Becoming a legend throughout the Earth forever and beyond. "Enjoy", he spoke unto the masses. "For I have battled the heavens of old to renew!" The masses chanted "King San Forever"... (fades.....)

Week 7 EOC: The Pitch

Introducing My Final Marketing Project:





What I will be marketing for my Final Marketing Project is a creation of mine. 
It is a Persian Ajil trail mix. A mixture of different nuts and dried fruits assorted into a delicious on the go anywhere, anytime kind of snack. I have not yet a title for, but it is in process..
Ajil trail mix isn't uncommon especially amongst the middle eastern community, but mine will be different because of the assortment of properties included in the recipe as well as branding and marketing.
Some examples of an Ajil trail mix can be seen below:

Week 6 EOC:

• Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning.
• List and discuss the major bases for segmenting consumer and business markets.
• Explain how firms identify attractive market segments and choose a market-targeting strategy.
• Discuss how companies differentiate and position their products for maximum competitive advantage.

Major steps in designing a customer-driven marketing strategy that I would base and or run my business/company off of is simply Supply and Demand for starters. We have something you want come get it from us because ours is the best quality and MY name is on it. Another would be ..