Week 7 EOC: The Pitch

Introducing My Final Marketing Project:





What I will be marketing for my Final Marketing Project is a creation of mine. 
It is a Persian Ajil trail mix. A mixture of different nuts and dried fruits assorted into a delicious on the go anywhere, anytime kind of snack. I have not yet a title for, but it is in process..
Ajil trail mix isn't uncommon especially amongst the middle eastern community, but mine will be different because of the assortment of properties included in the recipe as well as branding and marketing.
Some examples of an Ajil trail mix can be seen below:

Week 6 EOC:

• Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning.
• List and discuss the major bases for segmenting consumer and business markets.
• Explain how firms identify attractive market segments and choose a market-targeting strategy.
• Discuss how companies differentiate and position their products for maximum competitive advantage.

Major steps in designing a customer-driven marketing strategy that I would base and or run my business/company off of is simply Supply and Demand for starters. We have something you want come get it from us because ours is the best quality and MY name is on it. Another would be ..

EOC Week 5: Social Networks and Job Hunting

I've read the article entitled, "Recruiters Troll Facebook For Candidates They Like" written by Joe Light. In the article it is stating how Facebook is trying to compete with LinkedIn Corp., who actually leads the online job networking platform. Facebook is still inferior in this area of networking, but ultimately is growing with interest at an exponential rate. It is also stated that most candidates value referrals from their connections on Facebook rather than shopping resumes now a days via LinkedIn. According to LinkedIn's  CEO Jeff Weiner, "users tell the company they want to keep their personal and professional networks separate", but most of the company Waste Management Inc.'s social media traffic comes from Facebook. From my own personal evaluation of the subject matter I say Facebook is an excellent way to direct traffic to your site since pretty much everyone in the whole world has a Facebook account. All companies should work together to accomplish their overall goal at the moment rather it hiring or acquiring more hits. I believe this could work well for all companies other than competing on who brings in more of what, but together the earnings and pathways are endless in my opinion.

A quote from the article by Joe Light states, "While VMware still relies on LinkedIn to recruit higher-level executive talent, Mr. Staney said that Facebook users tend to spend more time on the service and are easier to reach than LinkedIn users. Since February, the number of monthly active users on its Facebook page more than tripled to 11,000, he said. Beginning next week, the company also plans to pilot a new Facebook application that will allow them to search for candidates on BranchOut Inc.'s Facebook app which, similar to BeKnown, builds a professional networking layer on top of Facebook and has more than 2.6 million monthly users, according to AppData.com. Candidates have been 50% more likely to apply to positions they found through Facebook than through other means, said Mr. Staney. "[Job boards] just blast it out. This is much more efficient and targeted," he said."