- Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning.
- List and discuss the major bases for segmenting consumer and business markets.
- Explain how firms identify attractive market segments and choose a market-targeting strategy.
- Discuss how companies differentiate and position their products for maximum competitive advantage.
Major steps in designing a customer-driven marketing strategy that I would base and or run my business/company off of is simply Supply and Demand for starters. We have something you want come get it from us because ours is the best quality and MY name is on it. Another would be ..
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