Implementation Evaluation and Control

Implementation: The steps I will take as far as implementation would be ads, launching a website and connecting myself with the top influential people in a variety of industries that I can. With the ads I will go as far as commercials of course, posters seen in magazines as well as on my website, malls and billboards even though with billboards you will only see them for about a second and a half. My website will have all the essentials needed to provide each web surfer with the right knowledge of my product, hot to order and where it is coming from, as well as the ingredients which are also on the package it is in. Easily maneuverable in making your purchase and will be received in a very reasonable time frame, that is of course if you're ordering online. Of course if purchasing from a store we have set up shop in it will be as easy and natural as breathing. With the exceptional packaging my product will not go unnoticed and will easily persuade the buyer young or old to want to try with the gold packaging symbolizing royalty and luxury. I will be in business with distributors world wide and various higher tier stores as well as your local convenient store. Al, that would have me would be very susceptible, those who do not well.. psshhh.

Evaluation: As long as the product is doing very well on the show room floor at the ball of humanity (basically everything is going superb) then there is no need to pull form the market and continue to produce in higher quantity and demand. Product won't take much to make, but will be very profitable and everyone will be happy, including my pockets!

Control: The masses of people, as many hearts and souls we can acquire in this venture the better and not for the money, well of course for the money, but we care about the people and giving a satisfying as well as nutritional sustainable snack that makes everyone happy.

"Companies generally create yearly marketing plans, although some plans cover a longer period. Marketers start planning well in advance of the implementation date to allow time for marketing research, thorough analysis, management review, and coordination between departments. Then, after each action program begins, marketers monitor ongoing results, compare them with projections, analyze any differences, and take corrective steps as needed. Some marketers also prepare contingency plans for implementation if certain conditions emerge. Because of inevitable and sometimes unpredictable environmental changes, marketers must be ready to update and adapt marketing plans at any time.

For effective implementation and control, the marketing plan should define how progress toward objectives will be measured. Managers typically use budgets, schedules, and performance standards for monitoring and evaluating results. With budgets, they can compare planned expenditures with actual expenditures for a given week, month, or other period. Schedules allow management to see when tasks were supposed to be completed—and when they were actually completed. Performance standards track the outcomes of marketing programs to see whether the company is moving toward its objectives. Some examples of performance standards are: market share, sales volume, product profitability, and customer satisfaction."

-https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/12/4!/4/2/6/10/4@0:37.4

PRICE:

My product will go for $3.29 on the market world wide.


"Companies today face a fierce and fast-changing pricing environment. Value-seeking customers have put increased pricing pressure on many companies. Thanks to the weakened economy, the pricing power of the Internet, and value-driven retailers such as Wal-Mart, says one analyst. “These days, we’re all cheapskates in search of a spend-less strategy.” In response, it seems that almost every company is looking for ways to slash prices." -https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/8/10!/4/2/6/36@0:96.8 (9 Pricing Understanding and Capturing Customer Value)

DISTRIBUTION:

Distributed through bars, convenience stores, grocery stores.. (no vending machines)



"A firm can obtain new products in two ways. One is through acquisition—by buying a whole company, a patent, or a license to produce someone else’s product. The other is through the firm’s own new-product development efforts. By new products we mean original products, product improvements, product modifications, and new brands that the firm develops through its own research-and-development (R&D) efforts. In this chapter, we concentrate on new-product development." https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/8/8!/4/2/8/2@0:100

PROMOTION:

Movies
Commercials
Models
Actors
Atheletes
Politicians.. All will promote for me.


"We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, 
or mixes of these. Throughout this text, we use the termproduct broadly to include any or all of these entities. Thus, an Apple iPhone, a Toyota Camry, and a Caffé Mocha at Starbucks are products. But so are a trip to Las Vegas, Fidelity online investment services, and advice from your family doctor." https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/8/6!/4/2/8/4@0:100

PRODUCT:

Phileas Fogg presents.. Tenchi's Anjil Trail Mix..

1 cup roasted, salted pumpkin seeds

1 cup whole, salted pistachios

1 cup sugar-coated slivered almonds (or noghl available at Sadaf.com)

²⁄₃ cup dried mulberries (available at Puritan's Pride)

¹⁄₂ cup roasted, unsalted almonds

¹⁄₂ cup dried, salted chickpeas

¹⁄₂ cup golden raisins

¹⁄₂ cup dried currants

8 dried Mission figs

8 dried Turkish figs

"Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable customer relationships.

A company’s market offering often includes both tangible goods and services. At one extreme, the offer may consist of a pure tangible good, such as soap, toothpaste, or salt—no services accompany the product. At the other extreme are pure services, for which the offer consists primarily of a service. Examples include a doctor’s exam or financial services. Between these two extremes, however, many goods-and-services combinations are possible." https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/8/6!/4/2/10/10/2@0:100

MARKETING MIX:

Commercials, Music, Models, All forms of the entertainment platform will be used to gain the advantage for my product with my exceptional popularity and pull. So as long as I would like my product will flourish.

"This product life cycle presents two major challenges: First, because all products eventually decline, a firm must be good at developing new products to replace aging ones (the challenge of new-product development). Second, the firm must be good at adapting its marketing strategies in the face of changing tastes, technologies, and competition as products pass through life-cycle stages (the challenge of product life-cycle strategies). We first look at the problem of finding and developing new products and then at the problem of managing them successfully over their life cycles." https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/8/8!/4/2/6/46/2/2@0:3.14

TARGET MARKET STRATEGY:

My target market are people of all ages and all races. May even come up with a version of my product that is animal safe.

"International trade has boomed over the past three decades. Since 1990, the number of multinational corporations in the world has grown from 30,000 to more than 60,000. Some of these multinationals are true giants. In fact, of the largest 150 “economies” in the world, only 81 are countries. The remaining 69 are multinational corporations. Wal-Mart, the world’s largest company, has annual revenues greater than the gross domestic product (GDP) of all but the world’s 25 largest-GDP countries." - https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/10/4!/4/2/2/2/2@0:0

MARKETING STRATEGY:

My marketing plan insists of me sitting down with the heads of distributing in the United Nations from my political and friendly pull. Pitch my plan and gain investors to back me. Sit back and watch the magic happen.
"many of the marketing and promotion tools that we’ve examined in previous chapters were developed in the context of mass marketing: targeting broad markets with standardized messages and offers distributed through intermediaries. Today, however, with the trend toward more narrowly targeted marketing, many companies are adopting direct marketing, either as a primary marketing approach," -https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/8/20!/4/2/6/44/6@0:0 (14 Direct and Online Marketing: Building Direct Customer Relationships)

SITUATION OR SWOT ANALYSIS:

 strengths, weaknesses, opportunities, threats .

"Using internal sources, the company can find new ideas through formal research and development. However, in one recent survey, 750 global CEOs reported that only 14 percent of their innovation ideas came from traditional R&D. Instead, 41 percent came from employees and 36 percent from customers.5

Thus, companies can pick the brains of employees—from executives to scientists, engineers, and manufacturing staff to salespeople. Using today’s new Web 2.0 technology, many companies are making it everybody’s business to come up with great ideas. For example, Internet networking company Cisco has set up an internal wiki called Idea Zone or I-Zone, through which any Cisco employee can propose an idea for a new product or comment on or modify someone else’s proposed idea. Since its inception, I-Zone has generated hundreds of ideas. Cisco selects ideas that draw the most activity for further development. So far 12 I-Zone ideas have reached the project stage and four new Cisco business units have been formed.6

Some companies have developed successful “intrapreneurial” programs that encourage employees to think up and develop new-product ideas. For example, Samsung built a special Value Innovation Program (VIP) Center in Suwon, South Korea, to encourage and support internal new-product innovation." -https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/8/8!/4/2/14/8/6/2/2@0:0

Strengths: There's never been a Tenchi product on the market as such.

Weaknesses: There are other trail mix like products on the market.

Opportunities: Able to reach all masses and a core at the same time.

Threats: A company copying what I am doing.

OBJECTIVES:

"As with marketing ROS, a high value is desirable, but this figure should be compared with previous levels for the given product and with the marketing ROIs of competitors’ products. Note from this equation that marketing ROI could be greater than 100%. This can be achieved by attaining a higher net marketing contribution and/or a lower total marketing expense.

In this section, we estimated market potential and sales, developed profit-and-loss statements, and examined financial measures of performance. In the next section, we discuss methods for analyzing the impact of various marketing tactics. However, before moving on to those analyses, here’s another set of quantitative exercises to help you apply what you’ve learned to other situations." https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/12/6!/4/2/20/26/10/12@0:7.94

Objective is to make sure my product is top tier and provides what is promised from myself and partners. My Anjil mix can be sold to anyone of all ages, but most noticeably to those that are more involved with going to a bar like setting or gathering.

BUSINESS MISSION STATEMENT:

BUSINESS MISSION STATEMENT: 

"Social class is not determined by a single factor, such as income, but is measured as a combination of occupation, income, education, wealth, and other variables. In some social systems, members of different classes are reared for certain roles and cannot change their social positions. In the United States, however, the lines between social classes are not fixed and rigid; people can move to a higher social class or drop into a lower one." 

My business mission statement is to provide a great snack that will pleasure the masses and at a reasonable, but profitable price range. I would like for the upper echelon to middle to lower class citizens of the world to be able to experience my product on a empathic bonding enjoyable level.

"Marketers try to identify the reference groups of their target markets. Reference groups expose a person to new behaviors and lifestyles, influence the person’s attitudes and self-concept, and create pressures to conform that may affect the person’s product and brand choices. The importance of group influence varies across products and brands. It tends to be strongest when the product is visible to others whom the buyer respects."

-https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/6/8!/4/2/10/18/8/14/42/2/2@0:6.70

Week 8 EOC: The Adventure

The King of Kings.. All Hail San (the arena roars as if thunder itself came clashing with the Earth)

King San waltz in swaying in a unparalleled charming manner.. Stands at the edge of the post covered in fermented leaves that shades the fine carved golden marble, raises his hand and says, "Eternity's Kiss Is Laid Upon You All!" King San's brigade instantly wavers through the masses with golden bowls with an unknown almost mystical substance within.. The origin of such divine treats are untold, no one but San knows.. It began on a journey took only by those chosen by the Gods of old to embark on. King San was the chosen, from birth. Those from the land believed him to be of divine origin, half man half God with powers of infinite proportion, but albeit to himself he was just a being wanting nothing but greatness and peace upon the world. When he came of age he was set out to tasks only those chosen would be deemed capable of enduring. If completed, then be bestowed with the grain of the Gods only meant for himself. After completing each of the 11 tasks one by one with great might and bravery none the likes has ever seen, King San was granted the grain of the Gods as promised from the beginning. Only meant for himself to subject great wisdom, power, immortality and wealth. He being the person he is suggested that all of his kingdom to be be endowed with the opportunity to indulge in such a feast only meant for the chosen. King San went against the order which the Gods of old had set long eons ago. The backlash threatened his soul and righteousness. A great battle has been sparked between San and the Gods of old, he was accompanied in this by his long term friends who he considers family, Dimi and Alexander. Although just a mortal his prowess and ability to manipulate the forces of space and time permitted a daring and long victory over the Gods of old. He then became King of Earth with his palace being in the center of ancient Persia. He then granted everyone with the soul of righteousness in the land a taste of the grain of the Gods. Becoming a legend throughout the Earth forever and beyond. "Enjoy", he spoke unto the masses. "For I have battled the heavens of old to renew!" The masses chanted "King San Forever"... (fades.....)