BUSINESS MISSION STATEMENT:

BUSINESS MISSION STATEMENT: 

"Social class is not determined by a single factor, such as income, but is measured as a combination of occupation, income, education, wealth, and other variables. In some social systems, members of different classes are reared for certain roles and cannot change their social positions. In the United States, however, the lines between social classes are not fixed and rigid; people can move to a higher social class or drop into a lower one." 

My business mission statement is to provide a great snack that will pleasure the masses and at a reasonable, but profitable price range. I would like for the upper echelon to middle to lower class citizens of the world to be able to experience my product on a empathic bonding enjoyable level.

"Marketers try to identify the reference groups of their target markets. Reference groups expose a person to new behaviors and lifestyles, influence the person’s attitudes and self-concept, and create pressures to conform that may affect the person’s product and brand choices. The importance of group influence varies across products and brands. It tends to be strongest when the product is visible to others whom the buyer respects."

-https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/6/8!/4/2/10/18/8/14/42/2/2@0:6.70