Implementation Evaluation and Control

Implementation: The steps I will take as far as implementation would be ads, launching a website and connecting myself with the top influential people in a variety of industries that I can. With the ads I will go as far as commercials of course, posters seen in magazines as well as on my website, malls and billboards even though with billboards you will only see them for about a second and a half. My website will have all the essentials needed to provide each web surfer with the right knowledge of my product, hot to order and where it is coming from, as well as the ingredients which are also on the package it is in. Easily maneuverable in making your purchase and will be received in a very reasonable time frame, that is of course if you're ordering online. Of course if purchasing from a store we have set up shop in it will be as easy and natural as breathing. With the exceptional packaging my product will not go unnoticed and will easily persuade the buyer young or old to want to try with the gold packaging symbolizing royalty and luxury. I will be in business with distributors world wide and various higher tier stores as well as your local convenient store. Al, that would have me would be very susceptible, those who do not well.. psshhh.

Evaluation: As long as the product is doing very well on the show room floor at the ball of humanity (basically everything is going superb) then there is no need to pull form the market and continue to produce in higher quantity and demand. Product won't take much to make, but will be very profitable and everyone will be happy, including my pockets!

Control: The masses of people, as many hearts and souls we can acquire in this venture the better and not for the money, well of course for the money, but we care about the people and giving a satisfying as well as nutritional sustainable snack that makes everyone happy.

"Companies generally create yearly marketing plans, although some plans cover a longer period. Marketers start planning well in advance of the implementation date to allow time for marketing research, thorough analysis, management review, and coordination between departments. Then, after each action program begins, marketers monitor ongoing results, compare them with projections, analyze any differences, and take corrective steps as needed. Some marketers also prepare contingency plans for implementation if certain conditions emerge. Because of inevitable and sometimes unpredictable environmental changes, marketers must be ready to update and adapt marketing plans at any time.

For effective implementation and control, the marketing plan should define how progress toward objectives will be measured. Managers typically use budgets, schedules, and performance standards for monitoring and evaluating results. With budgets, they can compare planned expenditures with actual expenditures for a given week, month, or other period. Schedules allow management to see when tasks were supposed to be completed—and when they were actually completed. Performance standards track the outcomes of marketing programs to see whether the company is moving toward its objectives. Some examples of performance standards are: market share, sales volume, product profitability, and customer satisfaction."

-https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/12/4!/4/2/6/10/4@0:37.4

PRICE:

My product will go for $3.29 on the market world wide.


"Companies today face a fierce and fast-changing pricing environment. Value-seeking customers have put increased pricing pressure on many companies. Thanks to the weakened economy, the pricing power of the Internet, and value-driven retailers such as Wal-Mart, says one analyst. “These days, we’re all cheapskates in search of a spend-less strategy.” In response, it seems that almost every company is looking for ways to slash prices." -https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/8/10!/4/2/6/36@0:96.8 (9 Pricing Understanding and Capturing Customer Value)

DISTRIBUTION:

Distributed through bars, convenience stores, grocery stores.. (no vending machines)



"A firm can obtain new products in two ways. One is through acquisition—by buying a whole company, a patent, or a license to produce someone else’s product. The other is through the firm’s own new-product development efforts. By new products we mean original products, product improvements, product modifications, and new brands that the firm develops through its own research-and-development (R&D) efforts. In this chapter, we concentrate on new-product development." https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/8/8!/4/2/8/2@0:100

PROMOTION:

Movies
Commercials
Models
Actors
Atheletes
Politicians.. All will promote for me.


"We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, 
or mixes of these. Throughout this text, we use the termproduct broadly to include any or all of these entities. Thus, an Apple iPhone, a Toyota Camry, and a Caffé Mocha at Starbucks are products. But so are a trip to Las Vegas, Fidelity online investment services, and advice from your family doctor." https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/8/6!/4/2/8/4@0:100

PRODUCT:

Phileas Fogg presents.. Tenchi's Anjil Trail Mix..

1 cup roasted, salted pumpkin seeds

1 cup whole, salted pistachios

1 cup sugar-coated slivered almonds (or noghl available at Sadaf.com)

²⁄₃ cup dried mulberries (available at Puritan's Pride)

¹⁄₂ cup roasted, unsalted almonds

¹⁄₂ cup dried, salted chickpeas

¹⁄₂ cup golden raisins

¹⁄₂ cup dried currants

8 dried Mission figs

8 dried Turkish figs

"Product is a key element in the overall market offering. Marketing-mix planning begins with building an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable customer relationships.

A company’s market offering often includes both tangible goods and services. At one extreme, the offer may consist of a pure tangible good, such as soap, toothpaste, or salt—no services accompany the product. At the other extreme are pure services, for which the offer consists primarily of a service. Examples include a doctor’s exam or financial services. Between these two extremes, however, many goods-and-services combinations are possible." https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/8/6!/4/2/10/10/2@0:100

MARKETING MIX:

Commercials, Music, Models, All forms of the entertainment platform will be used to gain the advantage for my product with my exceptional popularity and pull. So as long as I would like my product will flourish.

"This product life cycle presents two major challenges: First, because all products eventually decline, a firm must be good at developing new products to replace aging ones (the challenge of new-product development). Second, the firm must be good at adapting its marketing strategies in the face of changing tastes, technologies, and competition as products pass through life-cycle stages (the challenge of product life-cycle strategies). We first look at the problem of finding and developing new products and then at the problem of managing them successfully over their life cycles." https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/8/8!/4/2/6/46/2/2@0:3.14