Week 3 EOC: Making Money For Good..

Disney is a very positive and great company even myself still watches their television station until this day. They have a volunteer grant program, "Disney VoluntEARS" and encourages employees to volunteer in their communities and rewards these efforts with grants to the eligible nonprofit of their choice.
"The grant amount varies according to total time volunteered:

10-24 hours = $100
25-49 hours = $250
50-74 hours = $500
75+ hours = $1,000

Disney also offers $2,500 grants through their “VoluntEARS of the Year” awards, which recognize exceptional individual volunteers.
Also very strong in Philanthropy, Disney is committed to strengthening communities by providing hope, happiness, and comfort to kids and families who need it most.
Through their corporate giving programs, Disney brings positive, lasting change to communities around the world.
Just last year, Disney gave over $315 million to nonprofits that help children and families.
They also donate books to children across the globe, and gave over 23 million books in the past. (Information provided by, https://doublethedonation.com/companies-that-donate-to-nonprofits/#disney)"

"
The marketing concept states that to be successful, a company must provide greater customer value and satisfaction than its competitors do. Thus, marketers must do more than simply adapt to the needs of target consumers. They also must gain strategic advantage by positioning their offerings strongly against competitors’ offerings in the minds of consumers.

No single competitive marketing strategy is best for all companies. Each firm should consider its own size and industry position compared to those of its competitors. Large firms with dominant positions in an industry can use certain strategies that smaller firms cannot afford. But being large is not enough. There are winning strategies for large firms, but there are also losing ones. And small firms can develop strategies that give them better rates of return than large firms enjoy." -Marketing: An Introduction, 10th Edition Ch. 3

Week 2 EOC: Boston Consulting Group - Video Games

My Boston Consulting Group (BCG) analysis of the video game market is revolving around which brand or game system is the "Star", "Cash Cow", "Question Mark" or the "Dog". From my analysis the "Star" of the show lol, is obviously Mobile App Games, which is doing very well on the market. It is a high market share and high market growth branding enterprise. The PlayStation 4 by Sony would come in as the "Cash Cow" having high market share and low market growth, doing well in no growth market with not so many opportunities. Online gaming makes it to our list as the "Question Mark" having low market share and high market growth, doesn't know whether to decide to increase investment or what to do with opportunities for that matter. Coming in the "Dog" position is the X-Box and Wi game systems, "Dog" defining that it is a low market share and low market growth being weak in the market and difficult to make profit. Again these are the definitions of the "Star", "Cash Cow", "Dog" and "Question Mark" strategic analysis from Boston Consulting Group (BCG).

"Before Dave Walsh began playing video games professionally in 2004, he crunched the numbers and calculated what he could realistically make on the competition circuit. He showed the math to his parents, and they gave him their blessing to leave a summer job at the post office.

At his first tournament that summer, Walsh won $5,000, slightly more than he would have made all season at the post office. Two years later, he signed a three-year contract with tournament operator MLG—Major League Gaming—worth $250,000." -Tom DiChristopher http://www.cnbc.com/2014/02/01/pro-gamers-story-get-big-burn-out-retire-young.html

As you can see either way it goes, games are very fun, addictive and could even be seen as lucrative depending on your perspective. Peace Out!