Week 3 EOC: Making Money For Good..

Disney is a very positive and great company even myself still watches their television station until this day. They have a volunteer grant program, "Disney VoluntEARS" and encourages employees to volunteer in their communities and rewards these efforts with grants to the eligible nonprofit of their choice.
"The grant amount varies according to total time volunteered:

10-24 hours = $100
25-49 hours = $250
50-74 hours = $500
75+ hours = $1,000

Disney also offers $2,500 grants through their “VoluntEARS of the Year” awards, which recognize exceptional individual volunteers.
Also very strong in Philanthropy, Disney is committed to strengthening communities by providing hope, happiness, and comfort to kids and families who need it most.
Through their corporate giving programs, Disney brings positive, lasting change to communities around the world.
Just last year, Disney gave over $315 million to nonprofits that help children and families.
They also donate books to children across the globe, and gave over 23 million books in the past. (Information provided by, https://doublethedonation.com/companies-that-donate-to-nonprofits/#disney)"

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The marketing concept states that to be successful, a company must provide greater customer value and satisfaction than its competitors do. Thus, marketers must do more than simply adapt to the needs of target consumers. They also must gain strategic advantage by positioning their offerings strongly against competitors’ offerings in the minds of consumers.

No single competitive marketing strategy is best for all companies. Each firm should consider its own size and industry position compared to those of its competitors. Large firms with dominant positions in an industry can use certain strategies that smaller firms cannot afford. But being large is not enough. There are winning strategies for large firms, but there are also losing ones. And small firms can develop strategies that give them better rates of return than large firms enjoy." -Marketing: An Introduction, 10th Edition Ch. 3