My Boston Consulting Group (BCG) analysis of the video game market is revolving around which brand or game system is the "Star", "Cash Cow", "Question Mark" or the "Dog". From my analysis the "Star" of the show lol, is obviously Mobile App Games, which is doing very well on the market. It is a high market share and high market growth branding enterprise. The PlayStation 4 by Sony would come in as the "Cash Cow" having high market share and low market growth, doing well in no growth market with not so many opportunities. Online gaming makes it to our list as the "Question Mark" having low market share and high market growth, doesn't know whether to decide to increase investment or what to do with opportunities for that matter. Coming in the "Dog" position is the X-Box and Wi game systems, "Dog" defining that it is a low market share and low market growth being weak in the market and difficult to make profit. Again these are the definitions of the "Star", "Cash Cow", "Dog" and "Question Mark" strategic analysis from Boston Consulting Group (BCG).
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Before Dave Walsh began playing video games professionally in 2004, he crunched the numbers and calculated what he could realistically make on the competition circuit. He showed the math to his parents, and they gave him their blessing to leave a summer job at the post office.
At his first tournament that summer, Walsh won $5,000, slightly more than he would have made all season at the post office. Two years later, he signed a three-year contract with tournament operator MLG—Major League Gaming—worth $250,000." -Tom DiChristopher http://www.cnbc.com/2014/02/01/pro-gamers-story-get-big-burn-out-retire-young.html
As you can see either way it goes, games are very fun, addictive and could even be seen as lucrative depending on your perspective. Peace Out!
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