OBJECTIVES:

"As with marketing ROS, a high value is desirable, but this figure should be compared with previous levels for the given product and with the marketing ROIs of competitors’ products. Note from this equation that marketing ROI could be greater than 100%. This can be achieved by attaining a higher net marketing contribution and/or a lower total marketing expense.

In this section, we estimated market potential and sales, developed profit-and-loss statements, and examined financial measures of performance. In the next section, we discuss methods for analyzing the impact of various marketing tactics. However, before moving on to those analyses, here’s another set of quantitative exercises to help you apply what you’ve learned to other situations." https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/12/6!/4/2/20/26/10/12@0:7.94

Objective is to make sure my product is top tier and provides what is promised from myself and partners. My Anjil mix can be sold to anyone of all ages, but most noticeably to those that are more involved with going to a bar like setting or gathering.