Wednesday, June 15, 2016

DISTRIBUTION:




Distributed through bars, convenience stores, grocery stores.. (no vending machines)



"A firm can obtain new products in two ways. One is through acquisition—by buying a whole company, a patent, or a license to produce someone else’s product. The other is through the firm’s own new-product development efforts. By new products we mean original products, product improvements, product modifications, and new brands that the firm develops through its own research-and-development (R&D) efforts. In this chapter, we concentrate on new-product development." https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/8/8!/4/2/8/2@0:100

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