strengths, weaknesses, opportunities, threats .
"Using internal sources, the company can find new ideas through formal research and development. However, in one recent survey, 750 global CEOs reported that only 14 percent of their innovation ideas came from traditional R&D. Instead, 41 percent came from employees and 36 percent from customers.5
Thus, companies can pick the brains of employees—from executives to scientists, engineers, and manufacturing staff to salespeople. Using today’s new Web 2.0 technology, many companies are making it everybody’s business to come up with great ideas. For example, Internet networking company Cisco has set up an internal wiki called Idea Zone or I-Zone, through which any Cisco employee can propose an idea for a new product or comment on or modify someone else’s proposed idea. Since its inception, I-Zone has generated hundreds of ideas. Cisco selects ideas that draw the most activity for further development. So far 12 I-Zone ideas have reached the project stage and four new Cisco business units have been formed.6
Some companies have developed successful “intrapreneurial” programs that encourage employees to think up and develop new-product ideas. For example, Samsung built a special Value Innovation Program (VIP) Center in Suwon, South Korea, to encourage and support internal new-product innovation." -https://digitalbookshelf.artinstitutes.edu/#/books/9780558851903/cfi/8/8!/4/2/14/8/6/2/2@0:0
Strengths: There's never been a Tenchi product on the market as such.
Weaknesses: There are other trail mix like products on the market.
Opportunities: Able to reach all masses and a core at the same time.
Threats: A company copying what I am doing.
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